In this fun and interactive one-day workshop, you will be guided through the process of how to create a brand for yourself that shouts distinction, commitment and passion. You will:
• Develop a personal brand manifesto based on your personal brand values
• Discover your USP that sets you apart from your competitors and peers • Learn how to make an impact with every person you meet using the “Holy GRAIL” strategy
• Create your own personal WOW statement to stand out from the crowd
• Learn how to make small talk and initiate business conversations
• Discover how you can be a master networker
• Learn how to market your Personal Brand so you have top-of-the-mind awareness with potential clients and bosses
• Enhance your image so you will create the right first impression everytime
• Learn how to dress to create MBI – Maximum Business Impact! WHO SHOULD ATTEND
• CEOs, senior managers
• Business owners, entrepreneurs
• Trainers
• Financial advisors
• Real estate agents
• Sales professionals
• Network marketers
• Corporate executives who want to move up the corporate ladder
• Recent graduates and other job seekers who want to make an impact
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PROGRAMME OUTLINE
Why Do I need a Personal Brand?
Who am I?
What are my roles, values, attitudes, beliefs?
What are my current assets and liabilities?
My strengths and weaknesses? How do others perceive me now?
What’s my Image?
Developing a Personal Brand Manifesto
Who do I want to be?
How do I want to be perceived by others?
What’s my USP?
Writing my WOW statement
Persuasive Communication
How do I tell others about my Personal Brand?
How do I market myself?
Is my communication style in line with the image I want to project?
How to start business conversations?
How to network effectively?
How to give and receive compliments?
Using the HOLY GRAIL strategy – Greeting, Rapport, Ask Questions, Interest, Listen
Creating the Right First Impression
Understanding my personal dress style, how to dress appropriately for the right occasion
How to enhance my image?
Handshakes & greetings
How to make introductions with confidence and poise
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